[CSENews] Yahoo speaker @ CSE

[Teresa Isela VanderSloot]

    Search and Advertising Sciences: An Introduction


      Dr. JC Mao


      Senior Director in Search & Advertising Sciences

Head of Contextual and Display Advertising Sciences Group
Yahoo! Labs

Date: October 3
Time: 10:10 AM - 11:20 PM
2400 Anthony Hall

Host: Anil K. Jain


      Abstract

In this talk, I will first give an overview of Yahoo! and Yahoo! Labs. 
Then, I will provide an introduction to web search and various forms of 
online advertising, including sponsored search and contextual & display 
advertising. Throughout the introduction, I will highlight a number of 
technical challenges that we are facing in Search and Advertising Sciences.


      Biography

Jianchang (JC) Mao received his Ph.D. degree in Computer Science from 
Michigan State University in 1994. Dr. Mao is currently a Senior 
Director in Search & Advertising Sciences at Yahoo! and the head of 
Contextual and Display Advertising Sciences Group. He was also an 
engineering director responsible for the development of backend 
technologies for several Yahoo! Social Search products, including Y! 
Answers, Y! MyWeb, and Y! Bookmarks. Prior to joining Yahoo!, Dr. Mao 
was a Director of Emerging Technologies & a Principal Architect at 
Verity Inc., a leader in Enterprise Search (acquired by Autonomy) from 
2000 to 2004. Before that, Dr. Mao was a research staff member at the 
IBM Almaden Research Center from 1994 to 2000. Dr. Mao has received a 
number of awards in industry as well as academia, including Yahoo! 
Superstar Team Award in 2008 (as a team captain); Verity Key Contributor 
Award in 2003; Honorable Mention Award, ACM KDD Cup 2002; IBM 
Outstanding Technical Achievement Award in 1997 and Research Division 
awards in 1998 & 2000; IEEE Transactions on Neural Networks Outstanding 
Paper Award in 1996; Honorable Mention Award from the International 
Pattern Recognition Society in 1993. Dr. Mao served as an Associate 
Editor of the IEEE Transactions on Neural Networks, 1999-2000. 

-- 
Teresa Isela VanderSloot
Academic Advisor

Computer Science and Engineering
Michigan State University
3201 Engineering Building
East Lansing, MI 48824

Phone: (517) 353-5455 
Fax:   (517) 432-1061

iselava1 at cse.msu.edu